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Intuit (INTU): Company Overview, Business Model, Products, and Financial Performance

Intuit Inc. (NASDAQ: INTU) is a global financial technology platform best known for QuickBooks, TurboTax, Credit Karma and Mailchimp, serving small and mid-market businesses, consumers, and the accounting professionals who advise them. This page brings together live INTU market data, charting, financials, technical indicators, company details, recent news and a clearly labelled Shariah-screening snapshot for research purposes. Market data and widgets below update dynamically; Shariah status should be treated as time-sensitive and independently verified. For related coverage, see SageMiniTech’s SaaS & Software pillar page.

Intuit (INTU) Symbol Information

INTU trades on NASDAQ. The panel below summarizes the current symbol — price, exchange and identifying details — as a quick reference before reviewing deeper fundamentals and charts.

Market information shown here may update dynamically throughout the trading session. Verify any material figure through Intuit’s official filings before relying on it.

INTU Advanced Stock Chart

The interactive chart below displays INTU price and volume history across multiple time intervals, from intraday to multi-year views. Intuit’s share price has historically reacted to quarterly results across its Global Business Solutions and Consumer segments, tax-season seasonality tied to TurboTax and ProTax filing volumes, Credit Karma loan and card demand, and the market’s evolving view of Intuit’s AI-driven product roadmap — price history is one input among several and should be considered alongside fundamentals, not in isolation.

Chart patterns are not guarantees of future performance. Price movements may reflect quarterly Global Business Solutions and Consumer segment results, TurboTax and ProTax filing-season trends, Credit Karma revenue growth, Mailchimp integration progress, AI product adoption (Intuit Assist) or broader sentiment toward software and fintech stocks.

Intuit Financial Statements and Fundamentals

Key figures worth examining for Intuit include total revenue and its split between the Global Business Solutions segment (QuickBooks, payroll, payments and Mailchimp) and the Consumer segment (TurboTax, Credit Karma and ProTax professional-tax offerings, combined into a single reportable segment effective August 1, 2025), Online Ecosystem revenue growth, gross margin, operating margin, free cash flow, and capital-return activity. Intuit pays a quarterly cash dividend — increased for 13 consecutive years, most recently raised to $1.20 per share beginning with the payment made in April 2026 — and also returns capital through share repurchases.

Financial panels should be read across multiple reporting periods rather than a single quarter, and checked against Intuit’s official filings via its SEC filings page.

Intuit Company Profile and Business Model

Intuit’s business is currently organized around two reportable segments. Global Business Solutions (formerly Small Business & Self-Employed) serves small and mid-market businesses and the accountants who advise them, through QuickBooks accounting software, payroll, payments, business financing, and the Mailchimp marketing platform acquired in November 2021. Consumer combines TurboTax consumer tax preparation, the Credit Karma personal-finance platform acquired in December 2020, and ProTax professional-tax offerings for accountants (Lacerte, ProSeries, ProConnect Tax Online in the U.S., and ProFile in Canada) into a single reportable segment, effective August 1, 2025.

Intuit’s competitive position rests on its “AI-driven expert platform” strategy across QuickBooks, TurboTax, Credit Karma and Mailchimp. Principal competitors include H&R Block and TaxAct in consumer tax preparation, ADP, Paychex and Gusto in payroll, PayPal, Square and other payment processors in merchant services, and a mix of traditional financial institutions and newer fintech apps competing with Credit Karma in consumer personal finance.

INTU Technical Analysis

This widget summarizes technical indicators — moving averages, oscillators and overall signal counts — for INTU across selected timeframes.

Technical signals change as new data arrives and should not be treated as a recommendation. Consider them together with fundamentals, valuation, tax-season seasonality and Intuit’s broader software/fintech competitive position.

Intuit Historical Stock-Price Overview

The overview below covers INTU price and percentage change across several date ranges, with volume and moving-average context. Intuit’s long-term stock history reflects its transition from desktop tax and accounting software to a cloud-subscription platform, expanded by the December 2020 acquisition of Credit Karma and the November 2021 acquisition of Mailchimp, and is best interpreted alongside those business developments and each fiscal year’s TurboTax filing-season results rather than price movement alone.

Historical performance does not guarantee future results and reflects a specific past period only.

Intuit Shariah Compliance Snapshot

The snapshot below reflects third-party Shariah screening for Intuit based on AAOIFI-derived methodology. Screening results change as market capitalization, debt, cash and non-permissible income change — treat this as a starting reference, not a permanent certification. Only Zoya’s screening was checked for this page; Musaffa rating was not checked for this page.

Current StatusScreened as Shariah-compliant by Zoya (AAOIFI standard) referencing Intuit’s fiscal year ended July 31, 2025 — independent current verification required; Musaffa rating not checked for this page
Debt / Market CapManual verification required
Cash + Securities / Market CapManual verification required
Non-Permissible IncomeReported at approximately 0.93% of combined revenue and interest income (interest income of $175 million against $18.831 billion revenue) per Zoya, referencing fiscal year ended July 31, 2025 — manual verification required
Screening BasisAAOIFI Standard (per third-party provider methodology)
Last ReviewedZoya screening referenced Intuit’s fiscal year ended July 31, 2025 results; Zoya states screenings are refreshed at least quarterly; not independently re-verified on this page
Shariah compliance can change when market capitalization, debt, cash, interest-bearing assets or non-permissible income changes. This snapshot is not a permanent certification. Confirm the latest status through Zoya’s Shariah screening or a qualified Shariah adviser before making an investment decision.

Latest Intuit News

The feed below may include dynamically updated market stories related to Intuit.

Distinguish between official Intuit announcements, SEC filings, earnings releases, analyst commentary and general media coverage. Verify material news through Intuit’s investor relations page and official filings.

Key Investor Considerations for Intuit

Potential Strengths

  • Category-leading positions across QuickBooks (small-business accounting), TurboTax (consumer tax) and Credit Karma (consumer personal finance)
  • Recurring, subscription-based revenue model across the Global Business Solutions and Consumer segments
  • Diversified product portfolio expanded by the Credit Karma and Mailchimp acquisitions
  • Long track record of dividend increases — 13 consecutive years — alongside ongoing share repurchases
  • Large, engaged small-business and consumer customer base supporting cross-sell of payroll, payments and financing products
  • Active investment in AI-driven product features (Intuit Assist) across its platform

Material Risks

  • Seasonal revenue concentration tied to the U.S. tax-filing season, particularly for TurboTax and ProTax
  • Competition from H&R Block and TaxAct in tax preparation, ADP, Paychex and Gusto in payroll, and PayPal and Square in payments
  • Regulatory and legal scrutiny around free tax-filing offerings and consumer-protection practices
  • Integration and execution risk associated with the Credit Karma and Mailchimp acquisitions
  • Credit Karma revenue sensitivity to consumer lending demand and partner-lender underwriting conditions
  • Valuation sensitivity typical of high-multiple software and fintech platform stocks

Frequently Asked Questions

What does Intuit Inc. do?

Intuit is a financial technology platform best known for QuickBooks (small-business accounting, payroll and payments), TurboTax (consumer tax preparation), Credit Karma (consumer personal finance) and Mailchimp (marketing and email automation for small businesses).

On which exchange is Intuit listed?

Intuit Inc. trades on the NASDAQ stock exchange under the ticker symbol INTU.

What are Intuit’s main business segments?

Intuit currently reports two segments: Global Business Solutions (QuickBooks, payroll, payments, business financing and Mailchimp) and Consumer, which combines TurboTax, Credit Karma and the ProTax professional-tax offerings (Lacerte, ProSeries, ProConnect Tax Online and ProFile) into a single reportable segment effective August 1, 2025.

Does Intuit pay a dividend?

Yes. Intuit pays a quarterly cash dividend and has increased it for 13 consecutive years, most recently raising it to $1.20 per share beginning with the payment made in April 2026.

What acquisitions has Intuit made recently?

Intuit completed its acquisition of Credit Karma in December 2020 and its acquisition of Mailchimp in November 2021, expanding its reach into consumer personal finance and small-business marketing, respectively.

Who are Intuit’s main competitors?

Intuit competes with H&R Block and TaxAct in tax preparation, ADP, Paychex and Gusto in payroll, PayPal, Square and other processors in payments, and a mix of traditional financial institutions and fintech apps in consumer personal finance.

Is Intuit stock currently Shariah compliant?

Zoya screens Intuit as Shariah-compliant under AAOIFI standards, citing interest income of approximately 0.93% of combined revenue as of fiscal year ended July 31, 2025. Investors should check a current, named screening source before relying on any compliance status.

Conclusion

Intuit has grown from a desktop tax and accounting software vendor into a broader financial technology platform anchored by QuickBooks, TurboTax, Credit Karma and Mailchimp, now organized around its Global Business Solutions and Consumer segments following the August 2025 restructuring that combined TurboTax, Credit Karma and ProTax into a single Consumer segment. That position is balanced against seasonal reliance on the U.S. tax-filing season, competition across payroll, payments, tax preparation and consumer finance from a wide range of specialized providers, and regulatory scrutiny of its tax-filing practices. The tools on this page — charts, financials, technical indicators and news — support ongoing research into Intuit’s position, but they do not replace a review of Intuit’s official filings or independent financial, legal, tax or Shariah advice.

Intuit Inc. (INTU) stock analysis illustration showing market charts, financial performance and company overview

 

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